I'm a UX research and design professional with hands-on experience in digital
media and communications in the UK and the Middle East, working across various business sectors including financial and medical.
Co-founder of Hadaf360.com, a platform focusing on Arabic speaking football fans with more than 2.3 million followers on Facebook. Senior staff member from launch of InsideJob Management, a social and digital media agency focusing on creative Arabic and English content. Developed and created ‘Cold Night in Stoke’, a satirical mobile game for football fans, available on Google Play and the Apple Store, downloaded by more than 70,000 worldwide users.
Name: Tesco Privacy Centre
Brief: Accessibility Audit
Role: UX Researcher / Accessibility Expert
Timeline: 2 months
Outcome: Accessibility Audit Report
Tools: WCAG 2.0, VoiceOver , Accessibility check tools , Manual Checks
Name: Hilary vs Trump, Tweets Analysis Of The US Presidential Election
Brief: Fun Project
Timeline: 2 months
Outcome: Word Count and Sentiment Analysis Visualisations
Agency Name: InsideJob JLT
Role: UX Researcher / Account Director
Duration: 4 years
I Managed a team of 3 individuals focusing on developing digital solutions and campaigns for clients in Qatar and the UAE.
Client Name: Saleh Clinic
Role: Web and Digital Media Manger
Duration: 6 years
I worked with Salehclinic.com since 2007 as a freelance website manager . My tasks consisted of designing and managing the content on the website, and developing their digital advertisement strategy.
Client Name: Mobile Arab Challenge
Role: Digital Media Manager
Duration: 3 months
I developed and launched their 2015 social media campaign.
Gain user empathy by understanding their needs, wants, and behaviours
Assess the strengths and weaknesses of competitors
Structure the shared information on the website
Design task and page flows to build processes
Drawing concept interfaces and interactions
Brainstorm ideas with direct and indirect stakeholders
Design mock-ups of the concept, conduct usability testing and iterate
Design high fidelity mock-ups of the concept, conduct usability testing, iterate and deliver