Hi, I'M Zein

A User Experience Researcher who enjoys adopting creative methodologies to produce effective human-centred digital solutions

About me

I'm a UX research and design professional with hands-on experience in digital
media and communications in the UK and the Middle East, working across various business sectors including financial and medical. Graduating with an MSc in Human Computer Interactions from London’s City University in November 2017.

 Co-founder of an in-process startup, Hadaf Videos, a social network page focusing on Arabic speaking football fans with more than 1.4 million followers on Facebook. Senior staff member from launch of InsideJob Management, a social and digital media agency focusing on creative Arabic and English content. Developed and created ‘Cold Night in Stoke’, a satirical mobile game for football fans, available on Google Play and the Apple Store, downloaded by more than 30,000 worldwide users.

Designing experiences & products
Research  | Accessibility  |  WCAG 2.0 | USER JOURNEY |   

Name: Tesco Privacy Centre
Brief: Accessibility Audit
Role: UX Researcher / Accessibility Expert
Timeline: 2 months
Outcome: Accessibility Audit Report
Tools: WCAG 2.0, VoiceOver ,  Accessibility check tools ,  Manual Checks

rEAD CASE STUDY
Research  | PERSONAS  |  SKETCHING  | USER JOURNEY | Competitive analysis | Wireframe | dESIGN STUDIO  |  USABILITY TESTING | Prototype  |  Interaction Design  |  Visual Design  |

Name: Bestschooling.org
Brief: Improve the  content upload process on the website
Role: UX Researcher
Timeline: 3 weeks
Outcome: High-fidelity prototype
Tools: Paper & Pen,  Sketch 3,  Marvel, Skype

rEAD CASE STUDYView pROTOTYPE
Research  | CONTEXTUAL INQUIRY  |  SKETCHING  | USER JOURNEY | dESIGN STUDIO | WIREFRAME  |  USABILITY TESTING | Prototype  |  Interaction Design  | MOOD BOARD  | Visual Design |

Name: Grow Me
Brief: Design an  iPhone app that helps individuals with decision paralysis
Role: UX Researcher
Timeline: 2 weeks
Outcome: High-fidelity prototype
Tools: Paper & Pen,  Sketch 3,  Marvel

rEAD CASE STUDYView pROTOTYPE
Research  | PERSONAS  |  SKETCHING  | USER JOURNEY | Competitive analysis | Wireframe | dESIGN STUDIO  |  USABILITY TESTING | Prototype  |  Interaction Design 

Name: Quora.com
Brief: Introduce video " Ask me anything " on quota.com
Role: UX Researcher
Timeline: 2 weeks
Outcome: High-fidelity prototype
Tools: Paper & Pen,  Sketch 3,  Marvel

rEAD CASE STUDYView pROTOTYPE
Research  | Data visualisation

Name: Hilary vs Trump, Tweets Analysis Of The US Presidential Election
Brief: Fun Project
Role: Researcher 
Timeline: 2 months
Outcome: Word Count and Sentiment Analysis Visualisations
Tools: Processing

rEAD CASE STUDY
UX DESIGN  | FOUNDER| product Manager

Mobile App: Cold Night In Stoke
Role: Co-founder/UX Designer/Product Manager
A mobile game based on that famous Andy Gray comment about Leonel  Messi's biggest career challenge

Download on android    Download on IOS    
UX DESIGN  | FOUNDER| product Manager

Website: Hadafvideos.com and FootballMafia.com
Role: Co-founder/UX Designer/Product Manager
A website for all football fans where they can share goals, tackles, funny moments, footballers skills, Gaming videos and everything that is football-related.

Visit website

Digital marketing Solutions
Social Media  | Mobile apps  |  Websites  | Google ads | SEO | DISPLAY ADS | CREATIVE CAMPAIGNS  |

Agency Name: InsideJob JLT
Location: Qatar/Dubai
Role: UX Researcher / Account Director
Duration: 4 years 
I Managed a team of 3 individuals focusing on developing digital solutions and campaigns for clients in Qatar and the UAE.

See agency portfolio
WEB MANAGEMENT  | SOCIAL MEDIA  |  WEB DESIGN |

Client Name: Saleh Clinic
Location: Lebanon/UAE
Role: Web and Digital Media Manger
Duration: 6 years
I worked with Salehclinic.com since 2007 as a freelance website manager . My tasks consisted of designing and managing the content on the website, and developing their digital advertisement strategy.

vISIT WEBSITE
CONTENT STRATEGY  | SOCIAL MEDIA  |

Client Name: Mobile Arab Challenge
Location: Lebanon/MENA
Role: Digital Media Manager
Duration: 3 months
I  developed and launched their 2015 social media campaign.

vISIT WEBSITE
Design Process


Sample
User research

Gain user empathy by understanding their needs, wants, and behaviours

Competitive Analysis

Assess the strengths and weaknesses of competitors 

Information architecture

Structure the shared information on the website

User flows

Design task and page flows to build processes

Sketching

Drawing concept interfaces and interactions  

Design studio

Brainstorm ideas with direct and indirect stakeholders

Low & mid fidelity mock-ups

Design mock-ups of the concept, conduct usability testing  and iterate

high fidelity mock-ups and prototypes

Design high fidelity mock-ups of the concept, conduct usability testing, iterate and deliver